the Swatch watches were a proposal by François Schuiten for watches with a La Douce theme. The proposals were showed on an expo in the Brüsel bookshop in April 2012. The proposal never made it to reality.
Schuiten explains: “I made plans for Swatch watches that would have the theme “La Douce”. We were very advanced with Swatch on this project but the intermediary who took care has gone even before I had the opportunity to show these pictures to managers. The management, in addition, had changed at the same time and I have not heard back. These things happen. I was too busy with the release of the book to revive the project myself.”