Altaplana, world of Francois Schuiten and Benoit Peeters

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Swatch watch

the Swatch watches were a proposal by François Schuiten for watches with a La Douce theme. The proposals were showed on an expo in the Brüsel bookshop in April 2012. The proposal never made it to reality.

Schuiten explains: “I made ​​plans for Swatch watches that would have the theme “La Douce”. We were very advanced with Swatch on this project but the intermediary who took care has gone even before I had the opportunity to show these pictures to managers. The management, in addition, had changed at the same time and I have not heard back. These things happen. I was too busy with the release of the book to revive the project myself.”