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dictionary:mars_et_avril

Mars et Avril

Mars et Avril is a Canadian science fiction film starring Jacques Languirand, Caroline Dhavernas, Paul Ahmarani and Robert Lepage.1) The feature film, based on the graphic novels of the same name published by Sid Lee & la Pastèque, is written, produced and directed by Martin Villeneuve.2)

Almost entirely shot on green screen, this independent film has a significant amount of visual effects. The project is being financed by Telefilm Canada, SODEC, Les Productions du 8e Art and the Harold Greenberg Fund, and is distributed in Canada by Alliance Vivafilm3) and in the United States by Gaiam.4)

Mars et Avril was selected at the 47th Karlovy Vary International Film Festival, in the section “Another View” (films displaying a unique artistic approach in both form and content). The World premiere took place on July 2nd, 2012 in Czech Republic.5) The film opened in theaters in Canada on October 12th, 2012.6)

Production design

In 2007 AD, Villeneuve contacted Belgian comic book artist François Schuiten — best known for drawing the series Les Cités Obscures published by Casterman — who agreed to create the visual design of the film.7) Working together, Villeneuve and Schuiten conceptualized a futuristic Montreal, shot mostly on green screen.8) Here’s a matte painting depicting Montreal in the future, designed by Schuiten for the movie.9)

See more matte paintings and read the full interview with François Schuiten on Mars et Avril’s official website, in the FUTURISTIC MONTREAL section (available in French & English). You can also read a short interview with Martin Villeneuve in the INTERVIEW section (in French & English). In-depth interviews with the director are available in French on Z-télé, Cinephilia and Fantastic Movies. You can also watch this interview on SciFi Universe. English interviews are available on Quiet Earth and eFilmCritic, and here's his first podcast appearance on Producer’s Pal.

These pictures were taken when Schuiten first came to Montreal in September 2008 AD.10)

Martin Villeneuve visited Brussels on several occasions between 2007 and 2011 to work with François Schuiten. Here are a few pictures taken in Schuiten’s beautiful workshop.11) From December 7th to 11th, 2011, the famous illustrator came to Montreal once again to approve the 550 VFX shots involved in the film, work on the poster and give a few interviews.12)

Upon his return to Brussels, Mr. Schuiten sent a message to the Montreal crew: ”Thanks again for your hospitality. This was a real pleasure to share this moment and see the quality of your work.” Thanks to Vision Globale’s VFX supervisor Carlos Monzon for this beautiful picture, taken during Mr. Schuiten’s memorable visit. – From left to right: lead actor Jacques Languirand, production designer François Schuiten and director Martin Villeneuve.13)

Costumes

Here are the costumes of the cosmologists inspired by the comic book Fever in Urbicand by Schuiten & Peeters (Casterman, 1985). But who exactly are the cosmologists? A powerful brotherhood of illuminati? Cybernetic Templars? Or just some passionate celestial (or divine) scientists? For now, they remain a mystery.14)

The costume of the Marsonautes, from François Schuiten’s first sketch and Mariane Carter’s design to the final model! The costume is made out of a fabric with a tan semi-gloss finish and a textured patina. There is a front light on the torso, and small reflectors inside the collar and helmet. The shell and antenna on the back act as solar energy (or brain waves) panels! An electromagnetic field has also been added to the helmet in post-production.15)

Scenery

A setting of Fever in Urbicand, cult album in The Obscure Cities series, appears in the movie Mars et Avril! As a matter of fact, François Schuiten kindly agreed to have a 3D model made out of his futuristic auditorium, for a scene taking place inside the Temple of Cosmologists. It is on this impressive set that Eugene Spaak (the character portrayed by Robert Lepage) gives his conference! For the record, the author of Mars et Avril had this image in mind when writing his books, a few years before Schuiten joined the team.16)

Poster

On December 9th, 2011, a brainstorming was held concerning the film poster, involving production designer François Schuiten, artistic director Jonathan Nicol (from the Sid Lee Agency), conceptual artist D. Jeevan and director Martin Villeneuve. About 40 concepts were outlined during this working session, and 3 were selected to proceed to more advanced illustrations.17)

Here are 2 poster designs that were considered, but ultimately rejected.18)

And here’s the final concept, approved by the Canadian distributor, Alliance Vivafilm, that was revealed on Mars et Avril’s official Facebook page on March 11th, 2012!19)

Art direction: François Schuiten, Dhamindra Jeevan, Martin Villeneuve, Jonathan Nicol (Sid Lee) / Graphic design: Dhamindra Jeevan / Prepress: Graphiques M&H — MARS ET AVRIL INC. & ALLIANCE VIVAFILM © 2012.

Official trailer (English subtitled)

Thanks to Quiet Earth for the subtitles.

The Mars & Avril Experience

A series by Renaud Plante & Bruno Pucella unveiling the creation of the film.

Official “making of” (22 minutes, English subtitled)

Teaser “making of” (5 minutes, English subtitled)

Interview with François Schuiten (2 minutes, French)

TED Talk

Filmmaker Martin Villeneuve talked at TED201320) about Mars et Avril, the Canadian sci-fi spectacular he made with virtually no money. In a charming talk, he explains the various ways he overcame financial and logistical constraints to produce his unique and inventive vision of the future.21) 22)

Prior to his talk, the opening sequence of the film was shown, as well as a three minutes overview of the steps leading from the green screen to the final images:23) 24)

Martin Villeneuve's talk, “How I made an impossible film,” was released on TED.com on June 7, 2013, and a month later was added to TED's prestigious movie magic list, featuring famed directors such as James Cameron and J.J. Abrams!25) Since then, Mars et Avril is being referred to as the “Impossible Film”, has been sold to the U.S. and is now available on GaiamTV.26) The film is also available on iTunes in Canada, Francophone Europe and the UK, and other major digital platforms will follow, starting in January 2014.27)

Buy the DVD

The Mars et Avril DVD was released on March 19th, 2013 and contains tons of bonus material! Here's an overview of what you'll find:

  • Brainstorming with François Schuiten: As an audio commentary, an exclusive recording of a work session that took place in Brussels in spring 2008. Duration: 90 minutes.
  • The Mars et Avril Experience: Official “making of” directed by Renaud Plante and Bruno Pucella for ARTV. Duration: 22 minutes.
  • Web Featurettes: Interviews with Jacques Languirand, Caroline Dhavernas, Paul Ahmarani, Robert Lepage, François Schuiten and Benoît Charest. Duration: 12 minutes.
  • Creating the Visual Effects: An overview of the steps leading from the green screen to the final images, created by Vision Globale. Duration: 3 minutes.
  • Visions of the Future: A 42 images gallery, featuring François Schuiten's original sketches, the final “matte paintings” and a few storyboards.

Thanks to Martin Villeneuve we can show you some of the artwork on the DVD:


The DVD is distributed through selected Canadian shops and Amazon. You can also find Mars et Avril on several streaming video sites, like Amazon and iTunes.

Martin Villeneuve
91 minutes
CDN$ 24.69